December 7, 2023

Media companies eye cricket-loving diaspora in the US


Cricket is gaining popularity in the United States, particularly among the South Asian diaspora. Media companies like ESPN and Willow TV have invested heavily in cricket coverage, recognizing the growing influence of South Asian Americans. Investors have also poured over $1 billion into expanding the sport in the US, including building cricket stadiums for a new league. The sport will be included in the 2028 Olympic Games in Los Angeles, and the Twenty20 World Cup will take place in North America next year.

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