Viacom18 bags BCCI media rights

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As expected by many in industry circles, Viacom18 bagged the media rights of the Indian cricket board (BCCI’s) home international and domestic games for the next four-anda-half years — from September 2023 to March 2028 — for a cumulative figure of Rs 5,963 crores in an e-auction on Thursday. The newcomer, which broadcasts live action on its digital platform Jio Cinema and Sports18 television channel, won both digital as well as television rights, having agreed to shell out a price of Rs 67.8 crore per game, thus outbidding Disney Star and Sony.

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